ZMBEAUTY provides custom lip butter and lip gloss product development solutions for beauty brands seeking to combine high-shine color, a smooth sensorial experience and lip care positioning in one market-ready collection.
Featured in an eight-shade Lip Butter Kit, this product concept delivers a glossy, oil-like finish with a smooth and comfortable texture. The collection includes a versatile selection of soft neutrals, pinks, reds and deeper tones, giving beauty brands a flexible starting point for building a coordinated lip range for different markets, consumer profiles and seasonal launches.
The formula concept combines decorative color cosmetics with care-focused ingredients. Squalane and palmitoyl peptide are incorporated to support a conditioning product story while maintaining the luminous finish consumers expect from modern lip butter and lip gloss products. The formula glides smoothly across the lips and creates a fresh, high-shine appearance suitable for everyday wear, beauty sets and trend-led lip collections.
For beauty brands, the collection can be developed as a complete eight-shade lip butter kit or adapted into a focused assortment of signature shades. Product development may cover shade direction, color intensity, texture, shine level, formula positioning and packaging presentation, helping each brand create a collection aligned with its visual identity and target audience.
The soft squeeze-tube format offers a modern and accessible application experience. Multiple tube colors can also support shade identification, coordinated product storytelling and stronger visual impact across retail displays, e-commerce pages and social media content. For gift sets, discovery kits and seasonal collections, the coordinated presentation provides an effective way to introduce multiple shades within one branded product concept.
ZMBEAUTY works with beauty brands to develop differentiated lip products that balance color, shine, texture and care. Whether you are launching a custom lip butter, a high-shine lip gloss or a complete multi-shade lip kit, this concept provides a versatile foundation for your next lip makeup collection.